CAN YOU BUILD A BRAND AROUND HOPE?

At Living Wonder Nutraceuticals, we certainly hope so.
The call ended and the tears began to flow, yet another anxiety clinic that didn't treat children. Another day wasted fighting to find another doctor or program to make sense of the seemingly overnight and unexplainable change in our once vivacious 8-year-old girl whose panic and anxiety now prevented her from leaving the house. What would happen to her? What would happen to us?
There was only one reason to keep calling, to keep trying to find the care she desperately needed-- HOPE.
Hope. While not discussed as some other all-star 4 letter words, this might just be the most powerful four-letter word out there. Think about it, every single day you get up and there it is- HOPE. Hope that you get out the door in time and there isn’t an accident on the way to work. Hope that your meeting goes well or that your kid does well in the play or that your date turns into the “one” or at least isn’t totally awful. Yes, Hope. Some days we have more of it and other days it is a struggle to scrape up even enough hope to comb your hair and put on a nice shirt. Yet, Hope.
When times are great, hope is a lot easier. You just have to believe in things that you can already see and your hope becomes somehow more about wishing that the long, breezy days of summer won't end. We hope that vacations would last just a few days longer and that marriages will feel like first dates. It is an easy kind of hope. However, hope in the long, dark night of the soul is a totally different experience.
Hope when you lose your job…
Hope when the doctor calls with the news you have been dreading…
Hope when your world changes and the only thing you know for sure is that the days ahead of you will look nothing like the days you’ve known….
During these times hope becomes like a back-up generator that propels us forward even though we feel lost, afraid, and totally worn out.
Somedays, actually most days, are lived somewhere in between these glorious and grave days, generally content but believing that it could be just a little bit better. Yep, that’s hope too.
Living Wonder Nutraceuticals was formed because we believe that we all need more hope and sometimes you need people to speak words of hope into your story. Rest assured, every single product we release is based on science and our formulas are expertly formulated based on the most cutting- edge science and research available. But we don’t believe in miracle pills. We believe in living wonders. And those living wonders are people. Real people that we know and love, people we have yet to meet or might never meet - yep, every single person is truly a living wonder
We launched this company with an ashwagandha blend and a collagen capsule and there is a story behind that decision. This company was founded by a 40- something mom, whose daughter started to experience debilitating panic attacks. A life that was once filled with sleepovers and school lunches was replaced by countless therapists, programs and medications. It was a long and hard road to reclaim the entire family’s life and, in this journey, this mom realized that she had completely stopped caring for herself. Pouring from an empty cup each day was exhausting. So, there it was an ashwagandha blend to fight stress and anxiety (we are living in such an anxious world) and a collagen capsule because we owe it to ourselves to feel good and look great.
Don’t get us wrong, we are a business and have assembled an amazing team of scientists, formulators, business managers and investors but above Living Wonder was started by people who care about people. We will only produce premium products that are of the highest quality -- products that we take pride in selling. Also, be on the lookout for the other stuff – meditations, quick yoga routines, gratitude journals, because while we love dietary supplements, we believe that wellness is a journey that requires different tools to engage different parts of our mind and body.
So, to you, the person reading this, thank you for putting your trust in us and please hear this, we truly believe you are a living wonder and we see the hope inside of you! My name is Michelle and I am the mom who is fighting the good fight against anxiety and who really wants to erase fine lines. You will be happy to know that my daughter is doing so much better, and yes, we use a lot of natural remedies. And in the event you are curious, my skin is looking better too😊 We have some amazing products in the works to help us be our best selves on the inside and out. So stay tuned, this is going to be amazing.
How about you? We would love to hear your Living Wonder story. Each month, we will feature a Living Wonder story and if we select your story, you will receive a year supply of the supplement of your choice. Hope comes in so many different shapes and sizes and we want to celebrate them with you! It can be big or small, we just want to hear about how you kept going even when you couldn't see the sunshine. Send your story to hello@mylivingwonder.com and put the word HOPE in the subject line.
The deadline for Living Wonder Stories will be Wednesday, July 31st so send in your story! Your story of hope will inspire others, and we all need a little inspiration from time to time!
BE WELL,
Michelle